Buyer Strategy (Domain Names)
A practical framework to help you buy domains based on real market behavior, not guesswork.
1) Start From Sales, Not Ideas
Serious buyers begin with historical sales: - Identify keywords that already sold many times - Note the extensions they sell on - Observe price ranges and patterns Your ideas don’t matter. Market proof does.
2) Build a Personal Keyword Bank
Extract repeating words from sales like: AI, Pay, Health, Data, Cloud, Bio, Labs, Tech, Shop. Group them by niche. This becomes your buying compass.
3) Follow Proven Domain Patterns
Focus on structures that sell: - Verb + Noun - Short brandables (CVCV) - Two-word clean combinations - No hyphens, no numbers
4) Choose the Right Extension
Match the extension to the keyword: - Tech/AI → .ai - Startup/tools → .io - Universal trust → .com
5) The Pre-Buy Checklist
- Does this keyword appear in past sales? - Is the structure common among sold domains? - Is it easy to read and remember? - Does the extension fit the niche? - Can you imagine a startup using it?
6) Avoid Emotional Buying
Do not buy because you like the name. Buy because the market has proven it works.
7) Think Like a Future Buyer
You are buying for a startup founder, SaaS, or brand — not for yourself.
Core Principle:
Buy what the market has already proven it wants.